Killing our children softly #consumerism
WE ARE killing our children softly with the song of consumerism. It’s a deadly lullaby that stops us seeing the world dying around us. It weaves a shroud around us that wraps us up in a closed system of thinking. This virus that some name affluenza is more contagious than swine flu. But how does it spread?
We need to begin by washing our hands after every advert. Big business uses the applied research of consumer psychology to manipulate powerful and nonconscious psychological processes in us so that we will buy their particular products but also adopt a consumer lifestyle.
Studies show that much of consumer behaviour is automatic and unexamined. This leaves us open to being controlled, and advertising and marketing strategies try to strengthen that automatic thinking because it leads to over-consumption. It is critical and observant thinking about our patterns of consuming that breaks the unthinking patterns of over-consumption. It is here that mindfulness can have an ethical component.
As we vegetate in front of the TV information is processed on autopilot, mindlessly. Advertisers know this and seek to exploit it. It is clear that big business has been very good at reshaping us into over-consumers.
Advertising is adept at creating this closed system of thought whereby the consumer believes shopping is the only answer to his deep desire for fulfilment. Sadly many spiritual answers are also now packaged as consumer products.
One of the main ways advertisers form our preferences is through the use of exposure. I exaggerate but if you take a popular programme like The X Factor it feels like there is now 30 seconds of singing followed by 15 minutes of adverts.
The other key technique is conditioning. In conditioning the product, which might mean nothing to us, is paired with something that we do desire and the advertisers hope that we make an association between the two stimuli. For example there was an advert which appeared before the 9 p.m. watershed which had a partially naked woman advertising a product for bleeding gums. A classic piece of crude conditioning.
Consumerism is a cruel master. Beneath the promise of well-being in each advert and marketing campaign is the whisper of fear that slides through our letterboxes, creeps into our homes and heads, hearts and beds. Without this you will be nobody. Without this no one will like you.
It is for no small reason that Jesus tells us we cannot serve two masters.
The effect on our children is as bad as anything imagined by Philip Pullman in his Dark Materials trilogy, where childrens’ souls are cut away. What can we do about it?
It is important as parents to watch the TV programmes our children watch. We can teach our children to turn the sound down when adverts come on, or we can sit with them and help them deconstruct the adverts.
It is possible to retrain our minds, for example people are much more aware of ethical issues to shopping, whether it is fair trade or child labour.
As Christians Jesus tells us we can either be cross-bearers or consumers but not both. The cross is many things, but as Martin Luther said, Crux probat omnia – everything is put to the test of the cross. Only by putting our consumer patterns to the test of the cross can we break the habit within us of mindless and automatic consumption. In the same way the cross helps us develop the habit of sacrificial and generous giving and a simpler lifestyle.
It is through the cross that we reach the crown of fulfilment and life in all its fullness. Unless we address this deep desire for fulfilment and the real reasons for inner emptiness the quick fix offered by the world of advertising will continue to allure us.
As usual we often have the answer but are not aware of it. Research also shows that a sense of connectedness and belonging to a community gives a us a sense of fulfilment thereby breaking the consumer mentality that grips us.
As Paul says the hour has come for us to wake up from our slumber (Romans 13:11). If our average tithe as Christians measures our wakefulness, we are only 2 ½ % awake to God, and 97 ½ % consumers. Be aware of affluenza. Protect yourself. Protect others.
Mind and Soul – Christianity and mental health
Mind and Soul – Christianity and mental health
An interview with Rev Will Van der Hart and Rob Waller, Consultant Psychiatrist, founders of PREMIER Mind and Soul which works at the interface of the church and mental health.
Today is World Mental Health Day, particularly focusing on depression. This is an interview of hope.
miriam darlington luminous poem #poetry
miriam darlington luminous poem #poetry
Apricots luminously enfolded in words…read it and feel your mouth fill with anticipation.
Coco Open Attentive and Learning

Coco asks for bigger photo for his blog
Coco the mindful dog- part two
We thought we would carry out the next brain-scan (no harm to dog) experiment out there in the field so to speak. The sophisticated software and scanning headgear was developed by Top Dog Neuroscience Ltd. Basically it scans the dog’s mind and translates the brain-waves into thoughts.
the big cunning dog he does put me in strange gear what will all my friends think but I do know he has ham in his pocket even though my head is humming I think it will be a day for sniffing today and rolling in things because the big cunning dog that is the master I do know that he has forgotten my ball and all my friends will be there so I have to show them that I am a big cunning dog too and the master I do love him but I do know that I wiill win the chess game and end up on his bed if I keep howling but I do know that he doesn’t know that I play chess….(at this point on the computer the thoughts translated by the software dried up. Coco was sniffing things at this point and we think that his brain had switched to pure awareness. Beautiful patterns appeared instead of thoughts. I am thinking of getting them printed and sold as Coco’s paintings. It might help to pay the vet bills….the sniffing has stopped).
If I sit and look at him now I do know that he will give me some ham which is in his left zipped pocket look in my eyes give me ham….(at this point very powerful brain waves were measured and the experiment was abandoned for the day). I felt it important to give Coco some ham as a reward.
A Mindful Experiment- read this Paul Kingsnorth poem
A Mindful Experiment- read this Paul Kingsnorth poem
In Daniel Siegel’s book The Mindful Brain the author talks about the mindful awareness induced by poetry, creating what he calls ‘a receptive presence of mind’ (p.161). By presence he says ‘I mean quite specifically the state of receptive awareness of our open minds to whatever arises as it arises’ (p.161).
Paul Kingsnorth’s poem ‘Vodadahue Mountain’ has just that impact. Follow the link to this poem, read it attentively and see what happens. Daniel Siegel argues that such poems activate the streams of awareness within us (p.162).
This poem won the 2012 Wenlock poetry prize. As I read it I had a moment of clear vision that there is, to paraphrase Luther, something important written on, trees, flowers, clouds and stars (and mountains, elephants and pumas). Something I need to track.
An eco-no to evil – the mindful tree
In ‘The Roots of Christian Mysticism’ by Olivier Clement there is a fragment of a quote from Paul Claudel talking about the art of Japanese painters. This is in a chapter entitled The Glory of God Hidden in His Creatures and the quote says ‘for them, the visible world was a perpetual allusion to Wisdom, like that great tree which, with unutterable majesty, says No to evil for us’ (p.223).
Paul Claudel apparently had a profound conversion to Catholicism at the age of 18. I can’t be sure what great tree he is talking about, but the tree that sprung to my mind was the mysterious tree ‘of the knowledge of good and evil’ (Genesis 2:17).
What struck me about what Claudel might be helping us to understand is why this mysterious tree is there in Genesis. Maybe it is called the tree of the knowlege of good and evil, to help us say No to evil – it is an eco-No. Claudel also said in La Ville, ‘A pure eye and a fixed gaze see every object becoming transparent in front of them'(p.222, Clement).
The great tree is there in Genesis to help us say No to evil, and perhaps that embodied Wisdom is in every tree. If we looked at any tree attentively enough, we might see the ‘No’ of God written in each leaf, the No to evil.
One of the great evils, therefore, is how we treat trees and the rest of Creation. The obvious example is the continued destruction of the rain forest. It seems that the eco-No was there in the beginning. Wisdom sits in the tree, and we need to notice it.
Mindful of nature – Isaac the Syrian
Isaac of Nineveh (The Syrian) of the seventh century was someone who who was mindful of nature. His purified heart, purified through contemplation of Scripture made him mindful of nature.
‘And what is a compassionate heart?..It is a heart that burns for all creation, for the birds, for the beasts, for the devils, for every creature. When he thinks about them, when he looks at them, his eyes fill with tears. So strong, so violent is his compassion….that his heart breaks when he sees the pain and the suffering of the humblest creature.’ (quoted in Olivier Clement, ‘The Roots of Christian Mysticism’, p. 227).
Christians who rediscover the ancient paths of contemplation will rediscover the possibility of seeing ‘every common bush afire with God’ (Gerard Manley Hopkins). They will rediscover a heart that burns for all creation.

